Germans ordinarily pick their cars like they run their business. It’s equivalent to a car dealer selling more Volkswagen Golfs than Cadillacs while offering both cars for the same price. Nonetheless, Xing is market leader in Germany and not just by a hair. In short, LinkedIn beats Xing by miles any minute of any day.
#Linkedin stock germany professional#
LinkedIn is the exact opposite, it’s a strong solution with numerous great features, an amazing design and concept, news posts and content all targeted for me and my professional profile. Using it is no fun and it certainly doesn’t compete with its American counterpart. It allows you to enter discussions and to specifically look for people but that’s basically it. Xing is a rather limited tool with a terrible UI and only a few features. When looking at the two it doesn’t take long to realize how different in quality those solutions are. It’s mainly operating in Germany, Austria and Switzerland where it has a total of 10 Million members. Our market leader is not an American multi-billion dollar enterprise but a local company from Hamburg called Xing. Germans might accept the American way of doing business but they’re certainly not loving it for themselves. ‚Our clocks are ticking differently‘ as we say in German. It shows the cultural discrepancies between GER and the US. Oh, it has everything to do with the issue raised. "So what does this have to do with LinkedIn?" you may ask. Asking your customer for their first name might be the most natural thing in American Starbucks stores over here, however, it's just plain awkward. Speaking of coffeehouses, Starbucks provides a good analogy. Our customer meetings have as much to do with an exciting sales call as meeting a friend at the coffeehouse has.
Germans don’t trust in big words and attitude. People take their time to meet with you, they’re curious about exact functions and mechanics of your product. Here in Germany when talking to a customer, you will more likely fall asleep than have your blood boil from excitement. We’re not a country of hip startups and digital masterminds but honest hard-working people. How about German economy: Can you even name one internationally known startup? Instead, Adidas and Daimler. Or is it? When thinking about American economy it’s hard not to think of the Googles and Facebooks first. Fast and thrilling, ambitious and energetic, the way to do business with Western nations. LinkedIn puts the American way of conducting business in a nutshell: clever communication, great stories, powerful individuals and a sense for the broader picture. So why is LinkedIn lagging behind in Germany?
#Linkedin stock germany full#
When looking at the numbers now, one must come to the conclusion that LinkedIn doesn't exploit its full potential on this particular market. For comparison, that fraction would be at 36 % in France (9 Mio. If we calculate with five million members in Germany, only around 12 % of all economically active based in Germany would be LinkedIn members. There are 43 million economically active in Germany. Of the six million members in the D-A-CH market, Austria and Switzerland with its modern infrastructure and digital business environment provide about 15 %. Germany is both Europe’s most heavily populated country and its strongest national economy.
With more than 400 million members LinkedIn is the most successful professional network in the world. Leading companies have a hard time acknowledging that their methods although successful on their home markets might not be working everywhere else. Every day corporate strategies get lost in translation when being applied to new markets. This is not a scientific study of any sort.
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